The holiday season could be a make or break it for retailers
More than $766 billion in sales is up for grabs this holiday season, amounting to as much as a 5.2% jump from 2019 levels, according to the National Retail Federation. But even if this upbeat forecast — which comes in a rocky year for retail — is spot on, not all companies are going to benefit from the growth. The Covid-19 pandemic has pushed a record number of consumers to shop online, and big-box retailers such as Walmart and Target have seen the biggest benefits from the shift in spending. These businesses were also helped by being deemed essential, so their stores weren’t forced to […]