Customers Relying on Shopify to Buy Holiday Gifts

As the holiday season comes around, Shopify is ready for the big sales event. Shopify, the tech platform that provides e-commerce infrastructure for brands of all sizes, is sometimes called the anti-Amazon for its approach to working with merchants—but that’s not a nickname the business relishes. “I don’t consider us the anti-Amazon,” VP and general manager for Shopify Plus Loren Padelford says. “I think that’s a media narrative.” But, Padelford allows, “we want merchants to be front and center. …That’s a worldview difference.” Those merchant relationships are more critical than ever this month, during a holiday season that has tested […]