online review

Why Is It Important To Look At Online Reviews?

In the hypercompetitive world we live in, there are thousands of brands to choose from whenever you plan to buy something. This is also the case when you plan to eat, choose a restaurant, or online casino to play at. All these brands have invested in marketing strategies that showcases their uniqueness in meeting your needs. To avoid getting duped, reading online reviews is a good start before buying a product. So no matter if you want to eat at a fancy Chinese restaurant in London, play Bonanza slot online in Ireland with Platincasino, or buy a new smartphone in Portugal, you should always check online reviews first. Here are some reasons why.


The level of customer satisfaction is often the gauge you need to understand how good a product is. If a product is often reviewed in bad light by several users, then undoubtedly, the brand is not offering the best quality. Currently, most users feel some sort of obligation to alert other consumers when a product isn’t offering exactly what they market. Therefore, online reviews can be seen as personal recommendations from people who have no prior knowledge of your buying trends. Hence, when choosing a product, company, or restaurant, it is important to check out online reviews and find out the user feedback. For big purchases, this will save your hard-earned money from companies that offer low quality goods.


Customer feedback is often the guide companies use when they push for improvement of quality of products and services. Online reviews are often very candid and should be paid close attention to. For companies with good customer service that are keen on the quality of their goods, the replies are often prompt, sometimes they even do this on Twitter. These companies often admit it if the reviews have been proven to be true and promise to investigate the matter. As a new customer, checking whether the company had made any replies helps to gauge how serious the brand takes customer feedback into consideration. This is a guiding factor on whether you should purchase from that company or opt for an alternative.

Understanding the product

Online reviews aren’t only used to guide you on whether to buy or pass on a product. Reviews from people who have used the product help you understand the product better. From reviews, it’s possible to gain insights on how a product works. For instance, beauty products reviews can help you understand how long the product takes to be effective as well as any potential side effects. App users too are able to anticipate for certain hitches while using an app and are therefore learning how to troubleshoot before committing to buy the product.

Select options

As mentioned above, there are various brands to choose from when you set out to buy a product. Companies have learnt how to convince customers through advertisements on TV and social media (you can now see a lot of adds on Facebook, Instagram and TikTok), but at times they can put more effort into this than improving the quality of what they are selling. For this reason, online reviews help you filter through all these brands. They will help you completely disregard poorly rated products and then sift through some of the more highly rated brands. Online reviews are like personal recommendations from strangers, which means they are neutral. According to research, customers often review brands that were highly satisfying or very dissatisfying. With this in mind, it’s not hard to differentiate between a good and a bad product.

Set expectations

When it comes to making purchases, your needs are the top priority. Therefore, you are entitled not to purchase the highest-rated product if it does not fulfil what you want. As such, the product you choose will have its pros and cons. Online reviews help you set your expectations and will therefore help you anticipate a product’s potential shortcomings. Reviews also help you make more informed decisions on whether to overlook the shortcomings of the product or take them seriously. Apart from this, products also have time frames before they can be effective. With this kind of information readily available, you will be able to gauge whether to buy a product or leave it.


There is a lot to gain from reading online reviews, both for companies and consumers. Reviews help customers understand whether they are making the right purchasing decision. They are also a guide to the highest quality products you can find. On the other hand, reviews help create brand visibility for companies therefore creating some kind of free marketing channels. Whether online reviews can be trusted will always be a question for consumers. However, there are several review sites that offer candid and uncut reviews on products. In addition, social media reviews are often very honest. With star-ratings, you can easily find out which products are highly rated and make the right decision.

About the Author

Linda Jeasie

Linda Jeasie is a writer and content editor with over a decade of experience covering consumer gadgets and mobile tech. Before going freelance, she got her start as an editor at, a coupon and review website. These days she writes about gaming, life hacks, apps and software, and financial subjects for a variety of publications.