Shop Shop CUUP

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About Shop CUUP

A collection of modern, minimal, unlined bras built for all women, that support and shape without excess materials. Bras that look and feel great in every size, A to H.

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Coupons updated on October 21, 2020.

What makes CUUP unique?

CUUP started with a question: Why is it so hard to find a sexy bra that fits? The female body is vastly unique across the board, with an almost infinite number of shapes and sizes. In fact, more than ⅔ of women in the U.S. wear a D cup or larger. Within the current market, most manufacturers offer fewer than 20 sizes. The reason for that is simple, actually—more sizes mean increased inventory costs, more meaningful investments, more technical know-how...especially when it comes to designing larger cup sizes. With such difficult-to-find sizes and limited options, women often squeeze into bras that are a little off (some call them “sister sizes”), or intimates that compromise design.

How do I find my CUUP size?

Not sure what size you are? Don’t worry—85% of women everywhere aren’t either! Visit Find My CUUP Size to figure out your perfect fit. If you’d like a little more guidance, you can book a fitting or start a chat on our website to connect directly with our fit therapists.

How should the bra fit?

A bra’s primary support system starts with the band. This means that the band on your CUUP bra will be relatively tight to start, but won’t leave any marks behind either. Give your new bra about 30 minutes of wear and you’ll feel the band conform to your body for good. It’s best to wear your bra tight enough so that only one-to-two fingers can fit under the band. Ideally, you tighten your bra using the middle to loosest hook. That way, you can accommodate for natural weekly or monthly fluctuations in size with some minor stretching.